FAITH | FAMILY | FASHION

Jessica Biel among best dressed at the Emmys and launching new product line

Posted on September 29 2017

The Emmys red carpet is always loaded with beautiful outfits. 2017 was no different as Jessica Biel rocked a beautiful Ralph and Russo gown. That is not all Biel has been up to.

Everyone was raving about how great Jessica Biel looked at the 2017 Emmys. The 35 year old out of Ely, Minnesota has shown little signs of aging and is still as stylish as they come. 

 

Biel has been very busy in the fashion world outside of looking great herself. She recently announced that she is teaming up with Gaiam to launch a new Athleisure line.  She plans to be a lifestyle brand that is the new face of yoga. Biel will launch the line in the spring of 2018 and be featured in the campaign herself. 

Gaiam is excited to have Biel and said the following to WWD about the partnership.

“As soon as we started thinking about who would be the best ambassador for us, Jessica was at the top of our list. She’s about as authentic as they come; she practices yoga every other day and she’s a wife, mother, actress and activist. She really wants to put her mark on the brand; this is more than a one-season blip.”

Biel is excited too and has a unique vision for the line as she told Biel told WWD.

“I started getting into yoga about 10 years ago through a close friend who was an instructor. At first I felt like, ‘I can’t do all those crazy poses,’ and I still can’t, but I’m not competing with anyone. I want to demystify yoga and bring it out to more women and men in the community, where it doesn’t have to be intimidating.”

This line is an example of a partnership done right. Jessica Biel is the right fit for a line that has the ability to be the next trend. 

 

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